Digital Marketing Company in Gurgaon - GahlyanGroup - Digital Marketing Agency in Gurgaon
In many ways, your company’s website is the cornerstone of your digital marketing strategy. This is the first time many of your target customers have an idea of your brand, and in most cases, your potential customers become paid customers. So let’s talk about how your website affects how digital marketing works. The goal of digital marketing is to attract, engage, and convert your potential customers. Many of the tactics you use will eventually bring your target customers back to your website for more information or to make a purchase. Sometimes your website is the only way for your brand to make a good first impression on consumers in your target market. For this reason, you should pay attention to the design of your website and to the colors and graphics that you use to design your website. According to Adobe, 38% of users stop interacting with a website if they believe the content or design is not attractive. However, the look and feel of your website is not the only thing that counts. Since your website is at the center of many of your digital marketing campaigns, it’s important that it’s designed and optimized for conversions. This means creating an easy-to-navigate and read site with clear instructions for the next steps that consumers should follow to further advance the funnel. This also means creating a site optimized for mobile devices to enhance the mobile user’s site experience. Did you know that 69% of online time (in India) is spent on a mobile phone? Desktop usage accounts for less than 50% of all online user activity. And remember, in India. It’s not the biggest user of mobile devices, which means other countries spend more time online with their smartphones. That’s why it’s important for a business owner like you to optimize your digital content, especially your mobile site. Because there are the consumers. If you are not sure whether your website is effective, you may be able to work with web design experts to improve and enhance the design of your website. Visit our web design services page to learn more about how web design impacts your campaign results, and how a web design agency such as GahlyanGroup Digital Marketing Company can help you achieve real search results.
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