In many ways, your company’s website is
the cornerstone of your digital marketing strategy. This is the first
time many of your target customers have an idea of your brand, and in
most cases, your potential customers become paid customers. So let’s
talk about how your website affects how digital marketing works. The
goal of digital marketing is to attract, engage, and convert your
potential customers. Many of the tactics you use will eventually bring
your target customers back to your website for more information or to
make a purchase. Sometimes your website is the only way for your brand
to make a good first impression on consumers in your target market. For
this reason, you should pay attention to the design of your website and
to the colors and graphics that you use to design your website.
According to Adobe, 38% of users stop interacting with a website if they
believe the content or design is not attractive. However, the look and
feel of your website is not the only thing that counts. Since your
website is at the center of many of your digital marketing campaigns,
it’s important that it’s designed and optimized for conversions. This
means creating an easy-to-navigate and read site with clear instructions
for the next steps that consumers should follow to further advance the
funnel. This also means creating a site optimized for mobile devices to
enhance the mobile user’s site experience. Did you know that 69% of
online time (in India) is spent on a mobile phone? Desktop usage
accounts for less than 50% of all online user activity. And remember, in
India. It’s not the biggest user of mobile devices, which means other
countries spend more time online with their smartphones. That’s why it’s
important for a business owner like you to optimize your digital
content, especially your mobile site. Because there are the consumers.
If you are not sure whether your website is effective, you may be able
to work with web design experts to improve and enhance the design of
your website. Visit our web design services page to learn more about how
web design impacts your campaign results, and how a web design agency
such as GahlyanGroup Digital Marketing Company can help you achieve real
search results.
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